Organic reach on Facebook has dropped and is all but completely gone. So instead complaining about it, let’s all follow the new Facebook Rules:

  1. Use Social Campaigns – Photo Contests, Promotions, Newsletter signups, etc. to collect useful data like email addresses, not just likesl
  2. Remember that and email address is more valuable than a Facebook like.
  3. Don’t Like Bait – Facebook’s algorithm doesn’t like it.
  4. Promotion is essential – a very small percentage (less than 6%) of your fans visit your page/apps organically.
  5. When a person shares your content, Facebook considers it coming from a person, not a brand.
  6. Experiment with targeting posts – By gender, relationship status, age, location, etc.
  7. Experiment with hybrid content marketing – promoting targeted posts to targeted audiences.
  8. Fill out your page by adding important company milestones.
  9. Make sure social campaigns are mobile ready.
  10. Change your cover photo frequently.
  11. Always respond to comments.
  12. Interact with fans appropriately to increase organic reach.
  13. Ask and answer questions.
  14. Check page insights to see when is the best time to post for your audience.
  15. Schedule posts to go up during weekends and nights.
  16. Assign admin roles and establish company standards.
  17. Be entertaining and helpful, not sales-y.
  18. Look for ways to stand out in the crowd.
  19. Be Personal.
  20. Share stories.
  21. Make sure the details in your about section is up-to-date.
  22. Have Fun.

Do you think you may need help with any of these new rules? I can help when you need me.