It seems like within a few minutes of putting up a website you get called about Search Engine Optimization from someone you don’t know. These services can make you rank #1 in search, but don’t create lasting results. True SEO comes from hard work and careful consideration of the content on your site. Making content worth sharing that is relevant to your customers. Like many things in life, it doesn’t happen over night. It takes time to hone your message and create a target audience not of customers, but of fans of your brand.