Down with Social Media Experts

I just read a poorly conceived article that over generalizes and over simplifies the entire world of Online Marketing. This is my response. Be careful how you over generalize. Just because someone is called a social media expert, doesn’t mean they don’t...

Revealed: The marketing idea that changed my life!

Today, I am going to share it with you! Marketing and me: 1987 style When I started out in marketing, one of the many marketing experts I studied was Jay Abraham.  Unlike most of today’s top marketing authors, who tend to focus on sharing interesting concepts, Jay...

Putting Out Fires!

In many years to basically corporate work I’ve found that the regular mode was to be constantly in a reactive state.  It actually feels productive to “put out fires” so to speak.  Sit around and wait for something to go wrong and then fix the...

Google Rank Confusion

I received an interesting article about Google Ranking and it had a statement in it that is by most means completely wrong, “Most People have nothing to worry about. What Google is doing is getting rid of lousy, irrelevant, top-ranked websites.” That...

Types of marketing

As I’ve been working with my own marketing, there are a few things I’ve began to realize. 1) Social marketing does not replace traditional marketing. It depends on your market as to how valuable one is over the other, but in order to maximize your market...
Air2Web new site

Air2Web new site

Just finished the launch of the new Air2Web site.  There are still many more updates coming soon, but the new site is clean and functional. Related posts: No related...
Full time Fabulous

Full time Fabulous

Just finished up a couple month long project in conjunction with Megaplayer for the Full Time Fabulous blog off by Sunglasshut.   It was a huge success with over   60,000 unique visitors and averaging 4,000 visits a day. Related posts: 10 Awesome Reasons to Blog How...
The DUDE Book

The DUDE Book

Interesting site for 7-14 year old boys.  I did this work in conjunction with Megaplayer This was a bit more difficult to complete than expected.  But the resulting site is very expandable and very boy. Related posts: Just finished Ultimate Tennis Layout Full time...
Just finished Ultimate Tennis Layout

Just finished Ultimate Tennis Layout

Did some work for Ultimate Tennis in conjunction with Megaplayer, building the newsletter website and the e-mail layout.  Lots of work to get all the pieces interacting the way they wanted as well as setting up analytics to track click-through rates as well as what...