12 Steps to Social Media Marketing Success

12 Steps to Social Media Marketing Success

12 Steps to Social Media Marketing Success Step 1 is research. You need to know your audience. And let me warn you to not skip this step because you may think you know your audience. Your audience can change over time and what worked yesterday, may not work today....
Apple Teaches us about Push Marketing

Apple Teaches us about Push Marketing

Apple teaches us about how bad push marketing is for you and your customers. This is a hard lesson for anyone to learn in business, but one would think a company as successful as Apple would know it by now. When you push your marketing at people it can have damaging...
First? Interactive Online Mapping System

First? Interactive Online Mapping System

I believe this is the first instance of an interactive online mapping system. It was developed on a contract and it was coded in Flash. Before this, all online maps were very static and you had to type in coordinates in order to get it to display the map you wanted....
Five Rules of Followers

Five Rules of Followers

We all want followers both online and off. But more importantly we want high quality followers, people that are interested in our products and services.  To that end here are 5 simple rules of followers that you should use to build and grow your business. Don’t...
The New Rules of Facebook

The New Rules of Facebook

Organic reach on Facebook has dropped and is all but completely gone. So instead complaining about it, let’s all follow the new Facebook Rules: Use Social Campaigns – Photo Contests, Promotions, Newsletter signups, etc. to collect useful data like email...